Marketing Integration

Whether your web marketing needs are minimal or more robust, I can help integrate the right tools into your website to support your outreach, engagement, and growth strategies. Today’s digital marketing involves more than just having a website—it’s about creating smart connections between your content, your audience, and your goals. I offer setup, configuration, and support for a variety of tools and techniques to help make your marketing efforts more seamless and effective.

Social Media Integration

Many clients choose to integrate platforms like Facebook, Instagram, or X (formerly Twitter) to broadcast updates, share blog content, or promote special offers. I can help connect your site to your social media presence through share buttons, embedded feeds, or auto-publishing tools that ensure your content reaches your audience where they already are.

Landing Pages & Promotions

Need to promote a one-time offer, event, or service? I can help you create clean, purpose-built landing pages optimized for conversion. Whether you’re looking to drive sign-ups, schedule appointments, or promote a sale, I’ll structure the page layout, forms, and call-to-action elements to support your goals.

Email Marketing Setup

Building an email list is still one of the most effective ways to connect with your audience. I can help you:

  • Integrate your email marketing platform (Mailchimp, ConvertKit, GetResponse, etc.)

  • Add sign-up forms to your website

  • Set up confirmation and welcome emails

  • Connect contact forms to subscriber lists

  • Ensure GDPR and CAN-SPAM compliance where applicable

RSS-to-Email Campaigns

If you regularly publish blog posts or updates, an RSS-to-email campaign is a great way to keep your subscribers informed—automatically.

What is RSS?

RSS (Really Simple Syndication) is a web format used to distribute content updates. Every WordPress site automatically generates RSS feeds for blog posts and other post types. These feeds can be used to “push” your content into external platforms—like news aggregators or email systems.

What is RSS-to-Email?

RSS-to-email allows your blog feed to populate a predefined email template that can be sent to your mailing list. You can use it in several creative ways:

  • Automatically send a monthly newsletter featuring your latest posts

  • Trigger one-off announcements from newly published content

  • Schedule automated digests (weekly, biweekly, etc.)

Platforms like Mailchimp, MailerLite, Mad Mimi, and GetResponse support RSS-driven campaigns and make the automation process user-friendly. I can help set these up and train you or your team to manage them confidently.

Google Analytics & Tag Manager

Understanding how visitors interact with your site is key to making informed marketing decisions. I can implement and configure:

  • Google Analytics 4 (GA4): Track site traffic, user engagement, and behavior patterns

  • Google Tag Manager: Add tracking codes (like Facebook Pixel, LinkedIn Insight, etc.) without touching your site’s code again

  • Event Tracking: Set up goal tracking for downloads, form submissions, or video views

  • Filtered Views: Exclude bot traffic, internal IPs, or test environments to keep your data clean

You’ll get a clearer picture of what’s working—and where to focus your efforts.

Basic SEO Setup & On-Page Optimization

Good content deserves to be found. I offer basic SEO services to help improve your site’s visibility in search engines, including:

  • Adding/editing page titles and meta descriptions

  • Creating SEO-friendly URLs and permalinks

  • Implementing alt text for images

  • Installing and configuring plugins like Yoast SEO or Rank Math

  • Generating an XML sitemap and submitting it to search engines

  • Ensuring proper use of H1, H2, and H3 headings for better accessibility and structure

While I don’t provide full-scale SEO campaign management, I help ensure your site is search-friendly and well-structured from the start—or can clean up any loose ends.

Need Something More?

If you’re looking for help with a specific platform or tool, feel free to ask. I’ve worked with a wide variety of systems and integrations including:

  • CRM tools like HubSpot and Zoho

  • Booking systems like Acuity or Calendly

  • Ecommerce integrations with WooCommerce, Commerce7, and more

  • Membership and gated content plugins

  • Social sharing plugins and engagement tools

Let’s Get Your Tools Working for You

A website should do more than just sit online—it should work for your business or organization. Whether you’re just getting started with online marketing or looking to simplify what you already have, I can help integrate the right tools to help you reach your audience, track your results, and stay focused on what you do best.